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Thursday, October 20, 2011

Benefits of Working with Google Facebook Twitter and More

"Apart from a secured future and high career growth what are the other perks you expect from your company? or lets put in other words "What are the additional benefits you can expect from your company?"

Resumebear has created an infographic of various perks being awarded by the some of the big companies from Silicon Valley.

Check it out:




Wednesday, September 28, 2011

Now Google +1 button coming on Display Ads

Apart from many exciting +1 feature announcement, Google has made a major announcement for adwords advertisers that +1 button will be displayed on the Google Display network.

Starting early October we will be able to see the +1 button on the display ads shown on Google display network on mobile and desktop both.

Adding up personal recommendation to the advertisement has high impact on decision making of viewers because its like someone from your network is endorsing particular product/service and thus leading to influence the opinions.

For example, take X, who sees an ad for dentist. She +1’s the ad, feeling her friends might value similar deals. Now when X’s friends and contacts are logged into Google and see the discount dentist ad on any of the millions of Google Display Network partner websites, they’ll see X’s picture across the bottom of the ad with a note saying she +1’d it.


Although Google is quite confident about the success of +1 button on display ads, but still if you are apprehensive to its success and don't want to use it, you can opt out at the campaign level in AdWords under campaign settings.

Tuesday, September 27, 2011

Does Flash Affect my Website Rankings?


A common scenario:

My developer has created a very beautiful website with pure flash, I am worried if its going to affect my rankings and will it have any any indexation issues?

Although Google can index flash content up to some extent still there are chances that the flash page is not going to rank high in search results.

Problem with Flash Pages

As the search engines are text based so they find it difficult to index a page which is totally flash based. Therefore if your webpage is pure flash search engine won't be able to see 95% of your webpage content.

Google has passed various official statements regarding Flash content

"Search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format. [...] Any content you embed in these files should also be available in text format or it won't be accessible to search engines. [...]

We recommend that you use rich-media technologies like Flash primarily for decorative purposes, and instead use HTML for content and navigation."

"Make sure that your site has a reasonable, seamless experience for visitors without Flash. This may involve creating HTML-only equivalents for your Flash-based content that will automatically be shown to visitors who can't view Flash."

Use of noscript tag

Google's John Mueller indicates that "One of the problems with noscript is - as others have mentioned - that it's been abused quite a bit by spammers, so search engines might treat it with some suspicion.

So if this is really important content, then I wouldn't rely on all search engines treating your noscript elements in the same way as normal, visible, static content on your pages."


Takeaways for your website:
  • Avoid using much flash, use it for decorative purpose only.
  • The main content of the webpage should be available as simple text.
  • Use regular HTML href links for navigation. Links in the JavaScript or flash navigation menu are hard to be parsed by the search engines.