Now Google +1 button coming on Display Ads

Apart from many exciting +1 feature announcement, Google has made a major announcement for adwords advertisers that +1 button will be displayed on the Google Display network.

Starting early October we will be able to see the +1 button on the display ads shown on Google display network on mobile and desktop both.

Adding up personal recommendation to the advertisement has high impact on decision making of viewers because its like someone from your network is endorsing particular product/service and thus leading to influence the opinions.

For example, take X, who sees an ad for dentist. She +1’s the ad, feeling her friends might value similar deals. Now when X’s friends and contacts are logged into Google and see the discount dentist ad on any of the millions of Google Display Network partner websites, they’ll see X’s picture across the bottom of the ad with a note saying she +1’d it.


Although Google is quite confident about the success of +1 button on display ads, but still if you are apprehensive to its success and don't want to use it, you can opt out at the campaign level in AdWords under campaign settings.