The QR code technology has seen a large uptake in Japan and South Korea. However, in the West there has been a far slower adoption of QR codes.
Although earlier it was used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context. With the proliferation of smart-phones it has become easy to use these codes. Users with a camera phone equipped with the QR code reader application can scan the image of the QR code to display text, contact information, or open a web page in the phone's browser.
In short QR codes are the best way to connect the offline world with the online world.
Creating Custom QR Codes – Have you thought about making these QR codes more attractive, colorful? Won’t it look more compelling if your QR code reflects your company’s color and theme?
1. Add Colors to QR Codes: It is not necessary to have your QR codes in conventional black and white pattern; you can add color of your choice in order to add branding power to your QR code.
Just consider one major point that code color must be dark with a light colored background; however the reverse is not advisable.
2. Add a Logo in your QR Code: Tweak the traditional black and white QR code and add your logo to give more branding power.
3. Make Soft Edges: You can round up some of the corners of your QR code and make it friendlier and good looking.
QR Codes are great way to connect your offline efforts with online efforts. As the QR codes have lots of marketing potential, knowledge of technology, design, and their implementation in the right way for your business, will help you to keep your brand on the cutting edge of marketing and technology.
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