Yahoo Buzz team announced to discontinue Yahoo Buzz from 21st April 2011. The team mentions that this step will help them focus on their core strengths and new innovations.Introduced in 2008, Yahoo Buzz was cited as a new way for users to tell the world what they think is cool. The idea was to present a list of the most-Buzzed items (by users) on a dedicated site. Yahoo Buzz was sort of similar to Facebook Like, and Digg wherein any website/article is rated on the basis of user engagement.
Yahoo Buzz's effort could not led better results because the social arena is already captured by Facebook and Twitter and to some extent by Digg/Reddit.
Rick Liebling, director of digital strategy at Coyne PR, says Yahoo initially had a chance to make Buzz a standard, but its undoing came from its lack of innovation. “I frequently used Buzz when it was first introduced, but as other services with similar features were introduced, Yahoo Buzz never seemed to develop into something more/different,” Liebling says. “We’ve seen now that constant iteration is the key to success.”
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