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Saturday, April 2, 2011

Yahoo Search Clues - Compare Trending Information for Search Terms with Visualization

In November 2010 Yahoo launched Yahoo Clues which helped the users to discover and compare trending information for search terms.

I tried my hand on this tool and found it amazing in terms of results being displayed. Yahoo Clues shows trending information in variety of forms and visualization, which helps to comprehend the data more easily and interestingly.

The following categories of information are available in Yahoo! Clues:

Searches Over Time – This chart provides search volume trends over time, and corresponds to the Time filter selection under the "Find Trends" box.


By Demographic – This section provides a demographic breakdown of Age, Gender, or a combined Both view (default) for your search term.


By Income – This section provides a breakdown of income distribution for your search term.
o Yahoo! Clues calculates this category using anonymous aggregated zip code information from Yahoo! Search matched against per capita income data from the US Census Bureau.



By Location – This map shows where the greatest concentrations of searches originated. Currently, only Yahoo! Search information originating from the United States is available.



Search Flow – This section provides a list of the most probable previous and next user searches from an analysis of aggregated search patterns across Yahoo! Search. The top item under "Previous Queries" represents the most probable search term people tried before your search term. Similarly, the top item under "Next Queries" represents the most probable search term people tried after your search term.



Related Searches – This section provides a list of the most common related search terms across Yahoo! Search and is not limited to the user search patterns displayed in "Search Flow". Click the links to update the information displayed in the Yahoo! Clues information cards.

So check out Yahoo Search Clue and enjoy its exciting features.

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