Twitter Launches New Web Analytics Tool

Social Media monitoring is the main problem faced by digital marketers and they are always struggling to pull some relevant information without drowning in the pool of data.

Twitter Web Analytics, a new tool announced Tuesday will try to help provide some clarity to website owners who depend on twitter for content distribution. The tool will provide insights on effectiveness of their Twitter integrations.


The official twitter blog mentions that the product provides three key benefits:

• Understand how much your website content is being shared across the Twitter network
• See the amount of traffic Twitter sends to your site
• Measure the effectiveness of your Tweet Button integration

Twitter Web Analytics will be rolled out this week in closed beta testing to a small pilot group of partners, and will be made available to all website owners within the next few weeks.