Education Sector Marketing Emails have High Open Rates In India

India's leading Email marketing software company Juvlon has released a report email marketing trends in India named as "Email Trends in India". The analysis is made on the basis of over 15 million business-to-consumer emails sent through Juvlon by large, medium and small enterprises within a period ranging from October 2010 to December 2010. The report measures various metrics and highlights prevailing trends in Indian online market arena.

The report reveals that Education sector stands at top with a 14.74% open-rate, whereas sectors like Retail has an email open rate of 12.93% and Finance performed lower with 11.92% opens. Email open rate is the percentage of emails opened as against those sent.

Industry Email Open Rate:














Education Industry Email Bounce,Open,Click Rate:














Retail Industry Email Bounce,Open,Click Rate:














Finance Industry Email Bounce,Open,Click Rate














Definitions
Bounce Rate = Total Bounced / Total List
Sent Emails = Total List – Total Bounced
Total Open Rate = Total Opens / Sent
Unique Open Rate = Unique Opens / Sent
Click to Open Rate = Total Clicks / Unique Opens

This report shows that the finance industry has delivered lower (nearly half) click-to-open rates compared to that of retail and education, although, the average open rate for finance is comparable to the others.

If we compare this report with the data released by Email Experience Council for North America for the same quarter, it’s pretty obvious that there is tremendous scope to improve Indian benchmarks in email marketing and a huge scope for growth.