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Thursday, March 24, 2011

Yahoo "Search Direct" Ready to Compete with Google Instant

Yahoo introduced "Search Direct" to compete with Google's search feature "Instant". Although it is sort of similar to instant but with richer content.
Yahoo CTO Blake Irving mentioned that Yahoo Search Direct is much faster with rich results in expanded query box.

Yahoo suggests that the Search Direct is answer to the question "Why can’t a search engine just give me the answer, not links?"

As opposed to results shown up in Google Instant, the Yahoo Search Direct results seem to be interactive.

Google Instant Result

Yahoo Search Direct Result

Although Yahoo Search Direct weather results results appear glossy and more attractive compared to Google Instant weather results, but does Yahoo pass various other acid tests successfully. You can check out Danny Sullivan's post Head-to-Head: Yahoo Search Direct Vs. Google Instant in which he has done a comparative analysis among both and in most of the tests Google Instant surpassed Yahoo Search Direct.

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