We know about Google Adsense which displays add relevant to the content around it and quite familiar with Facebook ads. Facebook is rolling out a new ad feature which will enable advertisers to show up there ad relevant to the content.
It is sort of similar to Google Adsense but with added feature - the ads will be targeted to real time conversations. These have to be afterall its social networking conglomerate.
Facebook started to mine real-time conversations to target ads. The delivery model is being tested by only 1% of Facebook users worldwide.
So with this feature the ads will be served immediately after a status is posted, getting the brand in front of the user much faster, hopefully during decision-making time.
For example if I posted my interest in computer games then I could be immediately added to the group of people who are interested in computer games. Then, ads for computer games could immediately appear in the sidebar, related to my current mindset.
This real-time test could make a huge difference in how Facebook ads perform, as well as how they are perceived by users.
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