Twitter Launches New Web Analytics Tool

Social Media monitoring is the main problem faced by digital marketers and they are always struggling to pull some relevant information without drowning in the pool of data.

Twitter Web Analytics, a new tool announced Tuesday will try to help provide some clarity to website owners who depend on twitter for content distribution. The tool will provide insights on effectiveness of their Twitter integrations.


The official twitter blog mentions that the product provides three key benefits:

• Understand how much your website content is being shared across the Twitter network
• See the amount of traffic Twitter sends to your site
• Measure the effectiveness of your Tweet Button integration

Twitter Web Analytics will be rolled out this week in closed beta testing to a small pilot group of partners, and will be made available to all website owners within the next few weeks.

Discontinuation of Yahoo! Buzz - Bye Bye Buzzing

Yahoo Buzz team announced to discontinue Yahoo Buzz from 21st April 2011. The team mentions that this step will help them focus on their core strengths and new innovations.
Introduced in 2008, Yahoo Buzz was cited as a new way for users to tell the world what they think is cool. The idea was to present a list of the most-Buzzed items (by users) on a dedicated site. Yahoo Buzz was sort of similar to Facebook Like, and Digg wherein any website/article is rated on the basis of user engagement.

Yahoo Buzz's effort could not led better results because the social arena is already captured by Facebook and Twitter and to some extent by Digg/Reddit.

Rick Liebling, director of digital strategy at Coyne PR, says Yahoo initially had a chance to make Buzz a standard, but its undoing came from its lack of innovation. “I frequently used Buzz when it was first introduced, but as other services with similar features were introduced, Yahoo Buzz never seemed to develop into something more/different,” Liebling says. “We’ve seen now that constant iteration is the key to success.”

Right Time Righ Approach-Increased Engagement on Your Facebook Page

Providing quality information and regular updates are also not able to increase the user engagement on your Facebook page. What's gone wrong? Your updates are for your customers/FB Users then these must be at their convenience...Are you thinking about the suitable timing of adding post to your Facebook page? Which day you need to avoid? Are you targeting your targeted audience in their business hours?

Are you pondering over these question and trying to find out suitable answers?
BuddyMedia a social media marketing firm has conducted a research on its client pages and came up with exciting findings related to all the above mentioned questions.

Best Time to Post : Post When People are Listening

The research suggested that the posts which were published outside business hours have 20% higher engagement rate as compared to the post which were published during business hours.


The research also revealed that 86% of posts are published between Monday through Friday, wherein the user engagement on these posts increases on Thursday and Friday. The report revealed that engagement rates on Thursday and Friday are 18% higher than other days of the week.



However these results differ from industry to industry.

The research covered various industries and findings are as follows:

Entertainment Industry
For entertainment industry Friday through Sunday have high engagement rates. So take advantage of Weekend and post content in order to attract more audience and increase the engagement rate.

Media Industry
Except Monday all other weekdays are fairing well with better performance on Weekends. Beware of Monday Blues!

Retail Industry
In retail industry the fan engagement increases heavily on Sunday. Fan engagement on Friday and Saturday is significantly below average.

Automotive Industry
Engagement rates spike significantly for posts made on Sunday.

Business and Finance Industry
The engagement increase in midweek. The trend increase from Wednesday to Thursday and drops sharply on Weekends.

Fashion Industry
Despite of the fact that brands are active on Friday and weekends, user engagement shows a significant increase on Thursday.

Food and Beverage Industry
Among all the aforesaid industries, Food and Beverage Industry is very active on weekends but interestingly the user engagement rates peaked on Tuesday and Wednesday and again on Saturday.

Healthcare and Beauty Industry
Engagement rates increased on Thursday, therefore its advisable for them to concentrate on posting content on Thursday.

Sports Industry
Sports industry needs to concentrate on Sunday in order to gain most from the increased user engagement.

Travel and Hospitality Industry
The weekends and Wednesday has seen lowest user engagement rates but higher engagement on Thursday and Friday.

Although the engagement rate and level differ by industry, brands need to keep things simple and in line with their fans' needs.